Business Needs The Arts

When one thinks of business and the arts it is typical to think of how business needs to be a good community citizen and support the arts. They may support the arts because it is the right thing to do, their executives need some form of community service or they may really like art.

Businesses act in their own self interest and this is a simple fact. Now there is a reason to combine their self interest and support for art and culture. It can be summed up in three simple words. To discover these words check out my new article in ColoradoBiz:  How to get business to support the arts – It all comes down to three little words


This entry was posted in The Creative Economy and tagged , , , , , on by .

About Neil McKenzie

Neil McKenzie is an author, educator and consultant to artists and arts organizations. He is the author of The Artist’s Business and Marketing ToolBox – How to Start, Run and Market a Successful Arts or Creative Business available in softcover from Barnes & Noble and Amazon and as an eBook from iTunes, Amazon and Barnes & Noble. He has developed and teaches the course “Artrepreneurship” at the Center for Innovation at Metropolitan State University of Denver, and is also a visiting professor at University College at the University of Denver. Neil has over 30 years’ experience as a management consultant and marketing executive, working with some of the world’s top brands. Neil is a frequent lecturer to artists and arts organizations, a guest columnist for Colorado Biz Magazine, where he covers the creative sector of the economy, and the author of several articles for Americans for the Arts, a national arts organization. Follow Neil on Twitter: @neilmckenzphoto