When one thinks of business and the arts it is typical to think of how business needs to be a good community citizen and support the arts. They may support the arts because it is the right thing to do, their executives need some form of community service or they may really like art.
Businesses act in their own self interest and this is a simple fact. Now there is a reason to combine their self interest and support for art and culture. It can be summed up in three simple words. To discover these words check out my new article in ColoradoBiz: How to get business to support the arts – It all comes down to three little words