Artists And The Creative Class

There are some changes going on in the economy and the creative sector seems to be the future of many economies. As an artist you are a part of this sector and for many of you this will provide great opportunities and business growth.

In his book, The Rise Of The Creative Class, author Richard Florida describes why this sector is important. Read more about the creative class here in my new article in ColoradoBiz Magazine: The Creative Class – The Lessons of Richard Florida.

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About Neil McKenzie

Neil McKenzie is an author, educator and consultant to artists and arts organizations. He is the author of The Artist’s Business and Marketing ToolBox – How to Start, Run and Market a Successful Arts or Creative Business available in softcover from Barnes & Noble and Amazon and as an eBook from iTunes, Amazon and Barnes & Noble. He has developed and teaches the course “Artrepreneurship” at the Center for Innovation at Metropolitan State University of Denver, and is also a visiting professor at University College at the University of Denver. Neil has over 30 years’ experience as a management consultant and marketing executive, working with some of the world’s top brands. Neil is a frequent lecturer to artists and arts organizations, a guest columnist for Colorado Biz Magazine, where he covers the creative sector of the economy, and the author of several articles for Americans for the Arts, a national arts organization. Follow Neil on Twitter: @neilmckenzphoto