The Artist Nemo – Building His Brand and His Business

The Artist Nemo knows how to build his brand through social media

Some time ago I met local Denver artist Nemo on Twitter and decided to follow him and see how he was using social media to build his brand.  I was impressed by how he was connecting with his followers and learned that he was new to the area.  He was doing all the right things on social media to build his brand – using Twitter, creating a Facebook page, building a blog and most importantly – building relationships.  Nemo is his brand. 

I learned on Twitter that he was going to be showing a few pieces at a gallery in one of our local art districts, The Arts District on Santa Fe and decided to check him out in person.  When I first met him he had a cap that said Nemo and a flashing name tag – there was no mistaking that Nemo was in the house.  According to his tagline, Nemo is an “American Graphique Couture artist who composes his subjects by drawing perfect freehand circles and spirals in pencil on paper”.
A  year has pasted since our first meeting and today I saw Nemo at the prestegious Cherry Creek Arts Festival where he had a booth.  He has come a long way in such a short time in building his brand and his business.  You can follow Nemo on his website Artbynemo.com and follow him on Twitter at Artbynemo .  I invite you to take a look at his art.
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About Neil McKenzie

Neil McKenzie is an author, educator and consultant to artists and arts organizations. He is the author of The Artist’s Business and Marketing ToolBox – How to Start, Run and Market a Successful Arts or Creative Business available in softcover from Barnes & Noble and Amazon and as an eBook from iTunes, Amazon and Barnes & Noble. He has developed and teaches the course “Artrepreneurship” at the Center for Innovation at Metropolitan State University of Denver, and is also a visiting professor at University College at the University of Denver. Neil has over 30 years’ experience as a management consultant and marketing executive, working with some of the world’s top brands. Neil is a frequent lecturer to artists and arts organizations, a guest columnist for Colorado Biz Magazine, where he covers the creative sector of the economy, and the author of several articles for Americans for the Arts, a national arts organization. Follow Neil on Twitter: @neilmckenzphoto