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Welcome To Creatives and Business LLC

Creatives and Business LLC is about helping artists and other creative professionals run and market their business more effectively. Whether you are just starting out or have an established art business we have the tools and resources to help you become more successful.

We cover art marketing and business from A to Z so you don’t have to hunt for the information you need. If you don’t have time to go to business school then Creatives and Business LLC is for you. Some of the resources you will find here include:

  • Articles That Make You Think and Show You How
  • Online Learning and Webinars to Learn Even More about Marketing and Popular Software Tools
  • The Book
  • Consulting and Training
  • And a whole lot more…

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QR codes for Artists – A Mobile Marketing Opportunity?

Creativesandbusiness.com

When scanned with a mobile device this QR Code will lead you to www.creativesandbusiness.com

Ok, you have probably seen them and if you have the proper app you may have even scanned one using your mobile phone. QR codes or 2D barcodes are like product barcodes on packaging where a series of lines or squares (in this case) represent information. In the case of QR codes this information is used to connect the person scanning the code to a website or other internet address, display text, send a text message or fill out a virtual address card (Vcard).

The QR barcode was developed in 1994 by Denso-Wave a subsidiary of Toyota as a way to quickly scan a larger amount of data than a typical barcode could store. It is now a worldwide standard and its uses have grown from its manufacturing and inventory control roots to a potentially useful marketing tool. It is worth a look to see if QR codes have a place in marketing your art.

A QR code can:

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Choosing A Name For Your Art Business

Creatives and Business image of wood block type letter set

Your business name should be more than some catchy words and fancy letters – it should help tell your story!

Your business name says a lot about you – literally! When you are starting a new art or creative business one of the first things you will have to do is come up with a name. Your business name should be unique and say something about your business and your brand. You also need a name for your marketing materials, website, bank accounts and various licenses and taxing authorities.

Be creative in choosing your business name and if your business name can tell a story you have done a great job! Here are some possibilities: John Smith Art, John Smith Fine Art, John Smith Artist, John Smith Portraits, John Smith Figurative Art, John Smith Awesome Art, John Smith Awesome Portraits, John Smith Awesome Artist, John Smith Digital Art, John Smith Digital Portraits, John Smith Canvas Portraits…

As you can see there are a lot of possibilities when it comes to choosing a name. Some are more descriptive than others and some communicate a different type of art. Only John Smith can decide for sure which name best describes his overall creative and business goals.

Things to consider in choosing a name

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Artist Goals 2014 – Be More Productive

Time is money

Time is money for business and your art business is no different

Ok, one of your goals this year (and for every year as well) should be to come up with ideas and make changes that will help you become more productive and efficient. You have heard the old saying “Time is money”, this applies to your art business as well. You may not think of creating your art as “production” or your finished art being a “product” but they are! Whether you create original pieces, limited editions or in mass production you need to be concerned about being productive and efficient in your art business.

Successful businesspeople know that any business or organization can reduce its costs without sacrificing quality or hampering the amount of work done (only to a point!). This goes for your art business as well. These costs may take the form of labor hours, materials used or technologies employed. There are probably some areas of your art business where you can reduce costs – what can you can come up with?

Being productive and efficient means:

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Artist Goals 2014 – Developing and Managing My Brand

Creatives and Business Cattle Branding

Branding is for cattle. Building your brand is what you do!

Ok, your brand is one of the most important things in your art business and it will have a large impact on your overall business success. One thing about your brand is that other people will define it, so it’s imperative that you develop and manage its perception and reality.

Brands are everywhere, you have seen them: Coke, Pepsi, Nike, Ford, Mercedes, Dollar Store, Neiman Marcus, Oprah, Martha Stewart, PBS, Fox News, Prada, Walmart, Bic, Mount Blanc, Metropolitan Museum of Art, Louvre, and the list goes on and on. Each brand name has an experience and expectation associated with it and your brand does too!

Here are a few names that you might not associate with a brand: Picasso, Andy Warhol, Christo and Jeane-Claude, Henry Moore, Salvador Dali, Richard Avedon, Ansel Adams, Jasper Johns, Robert Mapplethorpe, Georgia O’Keefe, Jackson Pollock, Norman Rockwell, and the list goes on and on. Each name has an experience and expectation associated with it and your name does too!

The above examples are brands, some are businesses and some are more personal. For many artists it may be hard to separate your personal brand from your business brand – they may be in the same.

The traditional view of brand

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Artist Goals 2014 – Targeting My Marketing Efforts

Creatives and Business - Target Marketing Matrix

A target marketing matrix will help you target your marketing activities and improve your marketing efforts

Ok, marketing takes a lot of time, effort and money but you probably already knew that. You need to be as efficient as possible in deciding “the what and to who you offer your art. Target marketing is matching up the right products with the right customers. The opposite of target marketing has been called Shotgun Marketing. Shotgun marketing has its applications but probably not as a basic marketing strategy for your art business.

The first step in target marketing is to define categories to describe what you are selling (your product list). Next define the categories or segments that best describe your customers or prospects (your customer group list. Once you have matched the right product with the right customer group you can then begin to develop effective marketing strategies for each combination – this is why it is called “Target Marketing”.

In this article I will show you how to develop your customer and product lists and how to put them together so you can start to prioritize and plan your marketing efforts.

Your product lines – what are you selling?

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