A successful advertisement is a combination of research, planning, strategy and a bit of luck!
In the first article in this series on advertising for artists, Artist Goals 2014 – Places to Advertise Your Art Business the various mediums or venues to place an ad were discussed. These mediums ran the gamut from broadcast, print, outdoor to placing signs on telephone poles. If there is a place to put an advertising message then you can probably find someone has already done it!
The second article, Artist Goals 2014 – Creating Effective Advertisements the key ideas or concepts behind and effective ad were explored. In order for an ad to be effective you must have a purpose or objective behind your advertising and have carefully defined your target audience. The ad itself must have a strong headline, tell your story, offer the reader/viewer your proposition, have strong design elements to capture attention and finally an offer and call to action.
In this article I will take a look at some things you need to be aware of in developing and creating an advertisement for your art business. All media venues such as newspapers, magazines, web sites, and radio and television stations have specifications on the advertisements they run. These specifications will include the size of your ad, its resolution in terms of DPI or for video its bit rate as well a host of other factors. You need to be aware of these specifications and most likely you will have to design your ad to meet these specifications.