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Welcome To Creatives and Business LLC

Creatives and Business is all about helping you build a successful art or other creative business.  I have put together some great resources on this site to help you sell more art and better manage the business side of things.  I invite you to check it out and share with your artist friends.  Best of Luck! – Neil McKenzie

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Targeting My Marketing Efforts + Free Worksheet

Nathaniel Spens Master Archer

“I shot an arrow into the air, It fell to earth, I knew not where…” – Henry Wadsworth Longfellow. Probably not a great marketing strategy!

Marketing takes a lot of time, effort and money but you probably already knew that. You need to be as efficient as possible in deciding “the what and to who you offer your art. Target marketing is matching up the right products with the right customers. The opposite of target marketing has been called Shotgun Marketing. Shotgun marketing has its applications but probably not as a basic marketing strategy for your art business.

The first step in target marketing is to define categories to describe what you are selling (your product list). Next define the categories or segments that best describe your customers or prospects (your customer group list. Once you have matched the right product with the right customer group you can then begin to develop effective marketing strategies for each combination – this is why it is called “Target Marketing”.

In this article I will show you how to develop your customer and product lists and how to put them together so you can start to prioritize and plan your marketing efforts.

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Artist Goals 2015 – Capitalizing on Your Strengths + Free Worksheet

Singer_Sargent,_John_-_Atlas_and_the_Hesperides_-_1925

Determining your strengths and weaknesses is a key step in creating your business and marketing plans

One of your goals for the New Year should include a little reflection on what you are good at as well as those areas that need improvement. You strengths help you stand out among the competition and have a lot to do with the overall success of your art business. Knowing your strengths allows you to do what you do best and provides the backdrop for your marketing and sales efforts. In business terms – you capitalize on your strengths and manage your weaknesses. Just think about the things that you are really good at and how you can leverage them in the coming year.

Analyzing your strengths and weaknesses is a basic business technique taught in every business school. The concept is simple: you gain market advantage by leveraging your strengths while you work to correct or minimize your weaknesses. Luckily you don’t need to go to business school to get started – all it takes is a piece of paper and a pencil and then making a list of your art business’s strengths and weaknesses.

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Artist Goals 2015 – Finding Opportunities + Free Worksheet

Looking for opportunities and threats

Look for opportunities to grow your art business but don’t forget to to avoid the rocks (threats)…

Now is a great time to think about all of the opportunities you could discover and take advantage of in the coming year. This year make it a point to find new opportunities for you as an artist and for your art business as well.

Knowing what your opportunities are gives your art business a solid sense of direction and a basis to develop your strategies. Opportunities come in all shapes and sizes and you need to look for them because they may not be looking for you. Examples of opportunities could be new places and venues to show and sell your work, a better way to produce your art, market trends, or a better ways to run your business. If you think about it there are probably quite a few opportunities you should be looking at right now!

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Artist Goals 2015 – Be More Productive In Producing Your Art

Time is money

Time is money for business and your art business is no different

One of your goals this year (and for every year as well) should be to come up with ideas and make changes that will help you become more productive and efficient. You have heard the old saying “Time is money”, this applies to your art business as well. You may not think of creating your art as “production” or your finished art being a “product” but they are! Whether you create original pieces, limited editions or mass produce your art you need to be concerned about being productive and efficient in your art business.

Successful businesspeople know that any business or organization can reduce its costs without sacrificing quality or hampering the amount of work done (only to a point!). This goes for your art business as well. These costs may take the form of labor hours, materials used or technologies employed. There are probably some areas of your art business where you can reduce costs – what can you can come up with?

Being productive and efficient means:

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Artist Goals 2015 – Create A Budget For My Art Business + Cash Flow Template

Creatives and Business Cash Flow Budget

As your art business grows your need for budgets will grow also

Ok, every business needs a budget – your art or creative business is no different. A budget for your business is sometimes called a cash flow budget or cash flow projection. Typically a cash flow budget covers a 12 month period and is updated over time. The concept is simple – you itemize your anticipated expenses by month and subtract them from the funds which come into your art business from sources such sales or cash injections like loans.

If you have money left over at the end of the month you can apply these funds to future monthly expenses. If you have a deficit at the end of the month you will need to come up with additional funds or possibly defer some expenses to a later date. Budgeting for your art business is really no different than having a budget for your home.

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