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Welcome To Creatives and Business LLC

Creatives and Business LLC is about helping artists and other creative professionals run and market their business more effectively. Whether you are just starting out or have an established art business we have the tools and resources to help you become more successful.

We cover art marketing and business from A to Z so you don’t have to hunt for the information you need. If you don’t have time to go to business school then Creatives and Business LLC is for you. Some of the resources you will find here include:

  • Articles That Make You Think and Show You How
  • Online Learning and Webinars to Learn Even More about Marketing and Popular Software Tools
  • The Book
  • Consulting and Training
  • And a whole lot more…

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Elements of an Effective Artist Website

Creatives and Business earth_and_magnify_glass

How will you be found on the internet and how can you create a great viewer experience that will keep people coming back?

In the article, Artists – Why You Need a Great Website I took a look at how important it is for you to have a web presence for your art business.  In this article I explore some of the things or “elements” that make an effective website and web viewer experience.  Your overall goal for your web presence should be to provide the best viewer experience which connects with your audience, keeps them coming back and makes them want to tell their friends about you and your art.  Just like any marketing activity such as advertising or public relations, your website needs to cover the basics.  Three important areas to consider in developing an effective web presence include:

  1. The choice of your website address
  2. A strategy for your content
  3. Key website design elements and functionality

It starts with your website address

Your website address can have a large impact on your overall web success.  With millions of websites it should come as no surprise that the really good website addresses such at www.theartgallery.com are already taken.  Here are some tips if you are in the process of getting a URL or thinking of adding a new one:

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Artists – Why You Need a Great Website

Old television set

We have a lot more choices today in where to point our eyeballs and ears

These days having a good website is more important than ever before. The key word is good!  Without a website your customers and prospects may not take you seriously and you may not appear professional.  From a marketing perspective an online presence is imperative as media moves from away from traditional forms such as newspaper, magazine, television, radio and some forms of direct marketing.  Even your local hot dog stand probably has a website!

There is a lot of competition for your customer’s attention

There are millions of web sites with billions of pages on the internet.  Thousands more websites are being added every day.  If you don’t implement an effective web strategy you may find yourself at the bottom of a huge search list never to be found.

It is important to remember that you are competing for your customers’ and prospects’ attention; it’s that simple.  As consumers have become more plugged in than ever before, their attention span has become shorter.  People are increasingly becoming “multitaskers” and it is not uncommon for people to be writing an email while checking their Facebook page, texting on their mobile device with a television set on in the background.  In short if you cannot provide an engaging online experience then your customers and prospects will be off to the next thing – guaranteed!

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Artists – Are You A Leader?

Engraving of Alexander the Great

You don’t need to be Alexander the Great to be considered a leader in your business, your field of art or your community!

You don’t have to be in the military or in politics to be a leader.  Leaders come from all walks of life and the art world is no exception.  There are leaders in business, the affairs of a community, promoting a cause or idea as well as leaders in a circle of friends or family.

As an artist you need to be concerned about leading your art business especially if you employ or work with others.  You should also be concerned about being a leader in your field and don’t forget about being a leader in your community.

A traditional definition of a leader is one who is able to get people to accomplish a common task or achieve a common goal.  There is a big difference between being a leader and being a boss.  A leader is followed because they have a vision and they can motivate people to excel.  A boss rules because they have the power or stripes on their shoulder to do so.  Companies, organizations, sports teams and armies that have great leaders will always outperform their competition.  If you are managing as a “boss” you are putting yourself at a great disadvantage.

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Your Creative Space – Create, Collaborate, Meet, or Sell?

Baker Art Gallery

A studio / gallery combination is one possibility in your art business model

You need a space to create your art and to conduct your business.  This space could be anywhere from your home to multiple retail locations.  The use of your space could vary from just a place to create art to an elaborate facility with studios, warehouse space and a retail area.  As your business grows or shrinks so will your needs for creative space.

It is important to know what your studio and facility needs are and how they fit your business model and growth plans now and in the future.  In the link below you can download the Creatives and Business Studio and Facilities Audit from my book “The Artist’s Business and Marketing ToolBox”.  Take a few minutes and complete the audit so you can get a better feel for your creative space requirements now and in the future.  Use this information to help you plan your art business.

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Production & Operations Basics For Artists

Early Citroen assembly plant

While your art business may not require an assembly line, it can certainly benefit from good production and operations management

As an artist you make and create things and in many respects you have the same challenges as any other company that makes a product or provides a service.  There is a field of study and practice in business management that concerns itself with making things called “Production and Operations Management”.

Production and Operations management is all about managing all of the things that go into making a product or service like materials, supplies, technology, methods and labor (called “Inputs”) and transforming them into a finished product or work of art (called “Outputs”).  The overall goal of production and operations management is to produce goods and services in an efficient, cost effective and profitable manner while maintaining the desired level of quality – a goal you should have for your art business as well!

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