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Welcome To Creatives and Business LLC

Creatives and Business LLC is about helping artists and other creative professionals run and market their business more effectively. Whether you are just starting out or have an established art business we have the tools and resources to help you become more successful.

We cover art marketing and business from A to Z so you don’t have to hunt for the information you need. If you don’t have time to go to business school then Creatives and Business LLC is for you. Some of the resources you will find here include:

  • Articles That Make You Think and Show You How
  • Online Learning and Webinars to Learn Even More about Marketing and Popular Software Tools
  • The Book
  • Consulting and Training
  • And a whole lot more…

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Artists – What Can You Learn From Your Competition?

How do you stand out in a world of competition?

How do you stand out in a world of competition?

An important step in developing business and marketing strategies for your art business is to take a look at your competition. Very successful companies focus on their customers but that is not to say they don’t keep an eye open for what the competition is doing. Here are a couple of quotes from Jeff Bezos, CEO and founder Amazon.com on being customer centric while keeping up on what the competition is doing:

“We watch our competitors, learn from them, see the things that they were doing for customers and copy those things as much as we can.”

“We’re not competitor obsessed, we’re customer obsessed. We start with what the customer needs and we work backwards.”

A competitive analysis is an important ingredient in answering the basic business planning question – Where are we now? You analyze your competition with the goals in mind of determining your competitor’s advantages/disadvantages and defining your own competitive advantage. Who knows? You may also get some great ideas from your competition and possibly creative inspiration!

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Business Plan Basics Every Art Business Owner Should Know

Why do I need a business plan?

Architectural Plan for Crystal Palace

Just like an architect needs a plan to turn an idea into reality you need a plan for success in your art business. The Crystal Palace

The main and best reason to develop a business plan is so that you have a blueprint to run and grow your business. Imagine trying to build a house without plan. If you are starting a new art business, a plan will help you organize your thoughts and help you tackle the challenges faced by startup businesses. If your art business is established a plan will help you in building a great team and allow you to focus on your most pressing problems, opportunities and initiatives.

A business plan will also be required if you are seeking some type of financing either from a bank or investors. Your plan will show what you intend to accomplish, how you will do it and how much money will be required. More often than not a business will prepare a plan with the sole purpose of getting financing. Your plan is an important tool in the success of your business and should be much more than a document just to raise money.

One of the most often overlooked benefits of a business plan is that it forces you to think about your business in new ways! The skills you develop in creating a business plan are universal and transferable to businesses of any kind or size. Perhaps one of the most important benefits of preparing a business plan is that you will start to think strategically, look at the big picture and develop a critical way of thinking about your business.

What is a business plan?

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Artists – Meet Henri Fayol

Henri Fayol Pioneer in Management

Henri Fayol was a pioneer in the field of management with 14 Principles of Management every art business can use.

Henri Fayol wasn’t an artist but he was one of the founders of the art of management. He was one of the first to take a look at an organization and come up with some basic principles of management that should be applied to organizations of all types and sizes. If you run, manage or work for an organization you should really consider what Henri Fayol had to say.

One thing in common that all successful businesses share is that they are well managed – and successful art businesses are no different! Whether your art business is large or small, whether you devote full time or part-time to your art business, or if you manage other people or other people manage you, then learning about management is one of the keys to success in business.

One of the early classics on management, General and Industrial Management was written by Henri Fayol in 1916. He was in charge of a mining operation in France at the turn of the 19th century and was responsible for over a 1,000 employees. Fayol came up with 14 principles of management which you should become familiar with. Some of his ideas have become tempered in the 21st century but they still provide a good foundation upon which to build your management skills.

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Artists – A Tool To Help You Make Better Business Decisions

Some examples of using Return on Investment in your art business

To answer questions like these a Return on Investment analysis can help you decide!

Every business is challenged with making decisions and your art business is no different. Some of the decisions you make may be creative while others are more business related. More often than not these decisions will have financial implications that will affect your overall profitability.

In making most business decisions you will be faced with choosing among various alternatives. How do you choose the best? In this article I will take a look at a tool that will help you choose among various alternatives called Return on Investment (ROI). You don’t need a finance degree to understand Return on Investment, it’s just a matter of understanding a basic concept and applying some simple math.

One of the questions that successful business owners frequently ask themselves is, “Was it worth it to do …., or should I spend X dollars on…” Business is a lot of trial and error to find out what works and what doesn’t – not everything you do will be successful. Many successful entrepreneurs have said that success was the result of a hundreds (or even thousands) of failures. Your art business is no exception.

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Management Basics For Art Business Owners

The Five Functions of Management

As an art business owner you need to be concerned about management!

If you already run an art business or are thinking about starting one then one of the things you will want to get a good grasp of is management. Whether you are a one man show or employ numerous people you are involved in management.

As a business owner you need to be concerned about managing people, money, projects and all of the other business functions like accounting/finance and marketing. Even if you don’t employ others you will need management skills to work with others such as contractors, suppliers and even customers! If you are a business owner your overall success depends on having good management skills.

The role of management in your art business

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