Creatives and Business is all about helping you build a successful art or other creative business. I have put together some great resources on this site to help you sell more art and better manage the business side of things. I invite you to check it out and share with your artist friends. Best of Luck! – Neil McKenzie
Most every product and many services are presented to the buyer with some form of packaging – this packaging could be very elaborate or as minimal as a tag. Manufacturers of consumer packaged goods (CPG’s) have known for years that a effective package may mean the difference between making a sale or losing it to their competitors as well as the price(profit) they receive from the sale. Selling art is no different and you can benefit from effective packaging.
Some time ago I was talking to a successful ceramic artist about how he packaged and delivered his work to his customers. Typically his works were quite large, expensive and sold to upscale / well to-do customers.
When starting a new art or creative business (or any other business for that matter) you will be faced with choosing a legal form of organization for your company. In fact you may have already made that choice whether you are aware of it or not.
There are several kinds of legal forms of organization – sole proprietorship, limited liability company (LLC), partnership and a corporation. Each one has its advantages and disadvantages depending on your needs for financing, the level of control you wish to retain, tax consequences and the level of risk or liability that you are willing to take.
One business model for your art business could be producing and selling a series of prints, photographs, sculptures or multiple copies of any artwork. The advantage of this model is that it allows you to leverage the work or designs you have created and achieve some level of efficiency and predictability in producing the copies. An edition can be either limited or unlimited in the number of pieces produced. Before you embark on producing and selling multiple copies or prints, it is a good idea to know what your costs will be and how you should price the works so that you will make a profit.
Each day we are bombarded with literally thousands of sounds and images in the form of advertisements trying to get us to notice a product or idea and then persuade us to take some form of action – like buying a product or supporting an idea or cause. It takes a great ad to cut through the clutter and get noticed – something which is easier said than done!
In this article I take a look at some ideas on how to create a great advertisement for your art business. A good place to start is to take a look at advertising (don’t forget other artists) and see what connects with you and what doesn’t.
The reasons for having a website are so that your existing customers can find you and new customers or prospects will be exposed to you and your work. Just like your business, you will need to promote your website to generate traffic or “visits.”
One of the easiest ways to drive traffic to your site is to include your web address on every marketing piece you produce. Don’t forget to invite your audience to visit your website – any good advertisement has a call to action! Here are some easy ways to generate traffic by including your web address on: